Thursday, December 18, 2008

24 Hour Fitness: A Trendsetter Of Fitness


I have been to a few fitness centers during my life. As a
foreigner from a small country I had become familiar with a
standard that is not precisely overwhelming, but have given me
decent training tools, exercise equipment and fitness coaching
good enough for me. When I entered the USA a few years ago I
couldn't stop exercising, so I had to find a fitness center or a
gym there as well. A few blocks from where I lived there was
something called 24 Hour Fitness and I didn't hesitate entering
their door. Once inside I suddenly realized that I had never
been spoiled with such outstanding workout facilities, until
now. I couldn't believe it; this was just marvelous!

There are lot of different fitness clubs that a person can go
to in order to get in shape. Some of these gyms are single-unit
clubs or small chains, while others are veritable giants of the
fitness industry. One of these chains that would likely fit into
the 'giant' category is 24 Hour Fitness. 24 Hour Fitness is a
large health club and gym that started as a single health club
and has grown into one of the world's largest privately-held and
operated fitness chains in the world.

24 Hour Fitness was established in 1983 as a single club. It
has grown to a company with more than 16,000 employees that has
a presence in four countries. 24 Hour Fitness has it's
headquarter San Ramon, California and currently has around 3
million members. Over the coming five years, 24 Hour Fitness
plans to expand to have over 1000 locations all over the world.

One reason this club has been so successful is told by the
name; they offer their members the ability to use their
facilities 24 hours a day, seven days a week. This convenience
factor has been a big drive to help them expand their member
base. Because of this fact, many other chains are now following
them by expanding their hours of operation to try to meet this
convenience factor for their customers.

Since the establishment in 1983, 24 Hour Fitness has gained
public reputation for accomplishments that are outside of the
fitness chain norm. In 2004, the 24 Hour Fitness company became
the sponsor for the U.S. Olympic team and in the same year they
worked with NBC to develop a television show called "The Biggest
Loser". This show revolved around helping people to use workout
and diet to lose substantial amounts of weight. Contestants
competed in teams to lose the most pounds overall.

Like many big companies, 24 Hour Fitness has not been lacking
in their share of troubles alongside their success. In February
of 2005, a lawsuit was filed against the company that alleged
they were conducting illegal business activities. The specific
illegalities cited were that the fitness club continued to
charge members after their contracts expired or were cancelled
and that they did not use proper font formatting for their
contracts.

Near the end of 2006, 24 Hour Fitness company settled the
class-action lawsuit. They granted all complainants their choice
of either about $30 in cash each or a free 30 day pass to the
club.

Even with 24 Hour Fitness being in the middle of a lawsuit that
was filed against them in 2006, alleging that the company
continued to take money out of their customer's checking
accounts as well as bill credit cards after the contract expired
after being notified by the customer, it doesn't change the fact
that this fitness chain has set a new standard for what I
consider as high quality training facility, and I have yet to
see a gym or fitness center better than 24 hour fitness in any
respect.

About the Author: Gary Holdon is a writer and internet
publisher. Read his popular weight loss and fitness articles at
http://www.11-weight-loss.net/

No comments:

Post a Comment